lla Goldin, Founder and President of Chic Inspiration, has always had a passion for fashion and an eye for design. She began editing closets for friends and family as a hobby. Over time, she became known as the friend who could help you whip up a fresh new outfit from a closet filled with seemingly stale choices, and the friend who would force you to throw away the ill-fitting fad piece that’s been collecting dust on the closet floor since the early 90s.



As requests for her advice expanded beyond her circle of friends, Ella noticed a real need for a service that helped men and women build wardrobes that were stress-free, modern and fashionable. She started Chic Inspiration to help people cure their closets and simplify their lives.


Years of personal experience and formal training with shopping for high-profile clients, styling shoots and celebrities, gave Ella access to the best of New York City shopping. And so Chic NYC Shopping Tours were born!

Ella and her team of personal shopper and professional stylists will show the best this city has to offer! Tour the fashion hot spots of Soho & Nolita. Find one-of-a-kind treasures in the East Village. Save big bucks with the New York City Discount Shopping Tour. And learn how it is All about Accessories on our accessory tour. 



Why choose a Chic NYC Shopping Tour?

  • A Chic Inspiration tour takes the guesswork out of shopping in New York and whisks you to the best, most unique places to shop.
  • Your Chic guide is a professional stylist who will advise you on what styles, cuts and colors are best suited for your body type.
  • Chic Inspiration’s tours open the doors to stores and explore neighborhoods that can be intimidating to tourists. Join a tour and become a local for the day, experiencing the Real NYC!
  • Chic Inspiration’s tours are a fun-filled, personalized alternative to the standard sightseeing activities. There’s no better way to get to know New York than on foot!
  • Chic Inspiration has up to the minute information about sample sales, special events, and has access to the best discounts in NYC.
  • Chic Inspiration’s tours have something for everyone and highlight NYC trivia, history, celebrity gossip and architecture. Tours are great for people of all ages and genders.